Effortless International Deployment of Your
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After validation of the media strategy and creation, the production phase that will bring your campaign to life can present complications.
Special attention needs to be paid to each language and each market in order to obtain viable and consistent result. Preparing and launching an effective campaign requires a number of technical and linguistic skills.
Datawords handles the multilingual production from the receipt of the media plan and creations to the publication of your banners online.
In rendering your communications supports accessible internationally, linguistic and cultural aspects are only the tip of the iceberg.
Example: The format validated for the source language sometimes needs to be modified for the international deployment of your banners, to suit the publishers in the various local markets.
Several agencies are involved all along the line in setting up a campaign: the media agency, the creative agency, the ad server, etc.
Datawords centralises the information and liaises with all the local and international players to resolve technical problems and deal with the communications issues peculiar to each market that can crop up at any stage of the project.
The aim of an online campaign is as much to ensure high brand visibility in predefined target markets as to capture quality traffic.
Our experts carry out tests at each stage of the campaign to collect information and compile statistics. Working together with your media agency, our teams set about analysing the results.
While the media agency is responsible for analysing the media data (impressions, clicks, etc.). Datawords measures and analyses the traffic that the campaign has generated on the website (visits, pages viewed, etc.). So it is also an excellent way of gaining visibility and having some reliable feedback on the strategy implemented.
A single tool for following the campaign and the localisation of the source material right up to going online
Datawords Center and its Media Online application were specially developed for the implementation and monitoring of the multilingual and international production of banners.
A veritable exchange platform, Datawords Center ensures the smooth coordination of digital projects between the various agencies, the advertiser and the advertiser's subsidiaries.