Attract Qualified Traffic with the Help of Paid Search
Increase the number of visits to your website by using international sponsored link campaigns.
Datawords has established partnerships with the main search engines worldwide, Google, Baidu, Yandex, Naver, Yahoo! and Bing, to enable you to target Internet users across the whole world.
Whether for branding or ROI purposes, the localisation of your paid search campaigns involves adapting both to the targeted linguistic and cultural environment and to the particular technical characteristics of each search engine.
Achieving international sem objectives
Attention paid to each local market generates increased and better-quality overall traffic to your website.
Based on the overall strategy, our teams propose campaign objectives, market by market, then set up the SEM campaign. Regular reporting ensures good visibility of the campaigns’ effectiveness.
Each market has its best keywords
Our multilingual teams work in their mother tongues, giving you the possibility of adopting a local approach. The resulting improvement in your brand’s overall visibility will lead to better-qualified traffic.
Google may be the dominant search engine in Europe and the United States, but elsewhere one must deal with local operators, such as Baidu in China, Yandex in Russia, Naver in South Korea, etc.
To succeed in multilingual SEM, you need to know:
- the workings and subtleties of each system.
- the precise search terms used locally
Defining an Exclusive Search Strategy
Each new campaign follows an SEM strategy specifically tailored to your brand.
After analysing the structure of your website and your competitors' strategies, we establish an exclusive SEM strategy adapted to your brand's world, your requirements and your products and services.
Our multicultural expertise enables us to adapt campaigns to the special requirements of each market and thus improve performance and efficiency in terms of brand notoriety and ROI.
From Click to Purchase
Optimised e-commerce campaigns boost the performance of your investment.
The results of your e-commerce campaigns are constantly monitored, allowing adjustment of the strategies to maximise their efficiency in terms of ROI and market share gained: from the first click to purchase on your e-shop.