Effectively Engage Your International Social Media Audience

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Across the world, on average, Internet users spend 40% of their time on social networks. In building up a community and ensuring that interactions live up to quality expectations, cultural proximity is a vital factor for success. For international brands, social networks are the most local forms of digital communication.

Implementing your international social media strategy with this in mind will improve your brand’s digital performance.

For your community management in each of your key markets, Datawords can assist with services ranging from consultancy to 24/7 monitoring on up to 15 platforms and in all languages. We pay close attention to your brand’s needs and we ensure that your international presence on social media is impactful and consistent.

Developing Your International Social Media Strategy

Our social media analyses will help you to expand your digital audience worldwide.

Analysis of International Social Media Marketing Trends

Internet users’ surfing habits, website visits and expectations vary from one market to another and from one social network to the next. Thanks to our constantly updated local information, we put your international projects on a sound footing.

International Social Media Consulting

Together, we draw up the most effective action plan to give your brand an effective profile on the social networks in your key markets and promote your products and identity (local positioning, specific platforms, balance between local and international posts, local practices, etc.)

Management of International Social Networks

Tailor-made preparation is essential for the smooth running of the campaigns and social media posts (selection and parametrization of the systems, definition of respective responsibility boundaries, your subsidiaries’ validation processes, planning according to time zones, moderation charter, etc.)

 

  • Facebook: all your local pages linked and accessible from your global page.
  • YouTube: subtitles, voice-over and motion design, multilingual SEO, local channels
  • Twitter: multilingual centralization of defined local accounts
  • Google+, Instagram, Pinterest, Tumblr: international diversification of the social media platforms
  • Weibo, Renren, Youku, ВКонтакте, etc.: roll-out on specific market platforms
  • Wikipedia: preparation of your content and presentation to Wikipedia communities
  • TripAdvisor, Yelp, Google Maps: promotion of your boutiques
  • Multilingual blogs and forums: multilingual community management on your own platforms
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Organizing Conversations Centred on Your International Brand

Our e-moderation services manage your audience's discussions while protecting our brands' e-reputation.

Active and Passive Moderation, 24/7

Datawords moderates comments on all social networks worldwide, seven days a week and in all languages. The moderation rules are set up in accordance with your strategy and requirements, to filter comments and provide the best responses.
By responding quickly and appropriately to comments, you remain in control of your image, at the same time providing your communities with a more agreeable experience. Conversely, e-moderation allows you to get to know your communities better and optimize your communications and client relations.

International Social Listening

What are people saying about your brand on the Internet around the world? Social listening (or social media monitoring) consists in monitoring and analysing what that is said about your brand online, in order to:

  • Evaluate the performance of your digital communications
  • Gain a better understanding of how your brand is perceived
  • Detect comments that could harm your reputation

Following configuration of target expressions (concerning products, ambassadors, boutiques, etc.), specialized tools (such as Synthesio and Linkfluence) collect the conversations connected with your brand. Understanding local usage is then indispensable for effectively detecting threats and opportunities, assessing sentiments expressed, analysing the data in each market’s context, and providing an overall report that is both concrete and pertinent.

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Contact Datawords

You can also contact us by telephone on
+1 646-756-2878 (US office)
+44 207 903 5040 (UK office)

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