Effectively Engage Your International Social Media Audience
Share this page
Across the world, on average, Internet users spend 40% of their time on social networks. In building up a community and ensuring that interactions live up to quality expectations, cultural proximity is a vital factor for success. For international brands, social networks are the most local forms of digital communication.
Implementing your international social media strategy with this in mind will improve your brand’s digital performance.
For your community management in each of your key markets, Datawords can assist with services ranging from consultancy to 24/7 monitoring on up to 15 platforms and in all languages. We pay close attention to your brand’s needs and we ensure that your international presence on social media is impactful and consistent.
Our social media analyses will help you to expand your digital audience worldwide.
Analysis of International Social Media Marketing Trends
Internet users’ surfing habits, website visits and expectations vary from one market to another and from one social network to the next. Thanks to our constantly updated local information, we put your international projects on a sound footing.
International Social Media Consulting
Together, we draw up the most effective action plan to give your brand an effective profile on the social networks in your key markets and promote your products and identity (local positioning, specific platforms, balance between local and international posts, local practices, etc.)
Management of International Social Networks
Tailor-made preparation is essential for the smooth running of the campaigns and social media posts (selection and parametrization of the systems, definition of respective responsibility boundaries, your subsidiaries’ validation processes, planning according to time zones, moderation charter, etc.)
- Facebook: all your local pages linked and accessible from your global page.
- YouTube: subtitles, voice-over and motion design, multilingual SEO, local channels
- Twitter: multilingual centralization of defined local accounts
- Google+, Instagram, Pinterest, Tumblr: international diversification of the social media platforms
- Weibo, Renren, Youku, ВКонтакте, etc.: roll-out on specific market platforms
- Wikipedia: preparation of your content and presentation to Wikipedia communities
- TripAdvisor, Yelp, Google Maps: promotion of your boutiques
- Multilingual blogs and forums: multilingual community management on your own platforms
Reach and expand your audience by using an adequate social network and an appropriate tone, to obtain engagement from users and ensure that your brand stands out in the local digital context.
Content Creation and Multilingual Adaptation
Your international content is produced and adapted to each market. Specific content can be created to meet particular local requirements. In order to provide content that is best suited to each market, the translation, writing and social media teams work closely together.
Social Media Publishing
Your international content is integrated and published, with consideration for time zones, using specific tools (Engagor, Hootsuite, Adobe Marketing Cloud, Socialbakers, Lithium, etc.) or directly on each platform, in accordance with your international editorial calendar or the timing of local events.
Social Media Advertising
Our social media experts improve your visibility on social media by means of locally targeted advertisements to initiate and maintain direction of local traffic towards your pages (YouTube Promoted Videos, Facebook advertisements, sponsored tweets, sponsored Instagram posts etc.). We optimize the campaigns in line with your key performance indicators (number of fans, number of impressions, duration of viewings, traffic to your website, sales volume, connections).
Our e-moderation services manage your audience's discussions while protecting our brands' e-reputation.
Active and Passive Moderation, 24/7
Datawords moderates comments on all social networks worldwide, seven days a week and in all languages. The moderation rules are set up in accordance with your strategy and requirements, to filter comments and provide the best responses.
By responding quickly and appropriately to comments, you remain in control of your image, at the same time providing your communities with a more agreeable experience. Conversely, e-moderation allows you to get to know your communities better and optimize your communications and client relations.
International Social Listening
What are people saying about your brand on the Internet around the world? Social listening (or social media monitoring) consists in monitoring and analysing what that is said about your brand online, in order to:
- Evaluate the performance of your digital communications
- Gain a better understanding of how your brand is perceived
- Detect comments that could harm your reputation
Following configuration of target expressions (concerning products, ambassadors, boutiques, etc.), specialized tools (such as Synthesio and Linkfluence) collect the conversations connected with your brand. Understanding local usage is then indispensable for effectively detecting threats and opportunities, assessing sentiments expressed, analysing the data in each market’s context, and providing an overall report that is both concrete and pertinent.