Analysing The Traffic on Your Multilingual Website Can Help Fine-tune Your Web Strategy
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Whether you are seeking to improve your visibility or develop an e-commerce section, a close examination of the traffic on your website can help you achieve a radical improvement in the effectiveness of both the site and your promotional campaigns.
The setting up of key indicators will enable you to monitor the frequency and nature of visits in each market. Thanks to the analysis of these data, you will be able to optimise your digital strategy: optimisation of your content, natural referencing (SEO) and paid search (SEM) campaigns.
First step: an audit of the structure of your website and its various sections is required. Simply reorganising of the pages can already make a visit a more pleasant experience.
Depending on your objectives (e.g. increasing brand awareness in the Chinese market and boosting e-sales in Germany), we set up key indicators on the sections of the website that you want to observe, market by market.
The data collected thanks to the indicators (tags) are then analysed, enabling you to choose the most useful targeted actions (SEO, SEM, banners, etc.). In a virtuous circle, you can measure the efficiency of these actions. Web analytics provides close monitoring of your website's results and helps you to reorient your strategy in real time.
E.g. Web analytics might allow you to see that, in Italy, visitors land on your website by entering key words in search engines whereas, in Germany, visitors come from an influential blog that contains a link to your page.
- You can decide to purchase the key word to increase the traffic on the Italian market (and use Web analytics to evaluate the success of this action).
- You can contact the German blogger to propose the inclusion of an advertising banner on their website.
Your requirements are unique. This is why we develop tailor-made solutions in which customised indicators are used in addition to “standard” ones.
Our experts, certified by the organisations offering the best tools on the market (Google Analytics, Omniture, Webtrends, etc.), are at the forefront of Web analytics and will put in place the monitoring tools corresponding to your requirements and specific to the markets targeted.