As of 2016, digital advertising represents a third of advertising spending, just behind TV ads.
Datawords, represented by Thomas de La Loge & Suki Yiu, is proud to have taken part in an event in Shanghai organised by our partner Demandware: the Demandware Retail Connect.
Stanislas de Nervo and Nicolas Imbert sat down for an interview at China Connect to discuss how to be embraced by Asian consumers.
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