Regularly Updating Your Website
Share this page
Your brand’s business in numerous markets necessitates frequent updating of your multilingual website.
From the occasional addition of a new new boutique address to the updating of your entire catalogue, the content of your website in all its linguistic versions evolves on a daily basis.
E-commerce websites need to adapt to the reactions of their clients in each market, with the product ranges, newsletters and prize-contests being adjusted according to the results obtained.
Our teams of multilingual webmasters take care of this maintenance from day to day.
The launching of a new multilingual website is not a conclusion, but a beginning. To maintain its appeal in the eyes of the public and reflect your brand's dynamism, your website is in constant need of new content.
Between the project launch brief and your website’s publication online, your brand has already evolved in certain markets. In no time, updating becomes necessary.
The “Boutiques” section, for example, needs to provide the addresses and telephone numbers of your new points of sale without delay.
You are launching a new product and want to add a video to the website, a Flash animation specially prepared for the occasion.
You want to devote a page on your website to a new ambassador with whom you have just concluded a partnership.
Whatever your needs, our teams bring your content up to date daily, in all your website's languages.
Refreshing the content also has the advantage of improving the site’s referencing by the search engines, which contributes to the appreciation of your brand by its public.
Your product range is not set in stone. It varies from one country to another. Your products evolve.
Your online catalogue needs updating once per year, per month, per week or per day. Whatever the frequency or the language combination concerned, we take care of the addition or deletion of product references. Production processes that are tried and tested, and ISO 9001-certified, enable us to ensure optimum quality in the shortest delivery times.
Providing a buying experience that corresponds both to your brand image and to each market becomes a complex matter when you are present in markets that are profoundly different.
In fine-tuning your e-commerce strategy locally, your subsidiaries or preferential contacts in each country are your best allies. However, your brand's worldwide strategy and a market's local strategy can sometimes seem hard to reconcile.
Datawords, drawing on the strength of its multicultural make-up, can serve as an intermediary and facilitate your negotiations with your subsidiaries.
With its knowledge of your brands and website, its rigorous and highly organised approach, and its dedicated teams, Datawords is well placed to take charge of the regular maintenance of your e-commerce website:
- launching products at different times, taking seasons and national holidays into account
- modifying product sheets to comply with the legislation in force in each country
- parameterising promotional offers zone by zone
- adapting the website's ergonomy to local cultural codes
- parameterising product availability, market by market
- managing mini-sites, each dedicated to a product, and Facebook applications with redirection to your e-commerce website
- sending newsletters with promotional offers