The aim of an online campaign is as much to ensure high brand visibility in predefined target markets as to capture quality traffic.

Our experts carry out tests at each stage of the campaign to collect information and compile statistics. Working together with your media agency, our teams set about analysing the results.

While the media agency is responsible for analysing the media data (impressions, clicks, etc.). Datawords measures and analyses the traffic that the campaign has generated on the website (visits, pages viewed, etc.). So it is also an excellent way of gaining visibility and having some reliable feedback on the strategy implemented.