We’re sure that many of you have even watched an online video within the last hour. Are we right? The same can be said for online display. Online Advertising is everywhere, and the point is not whether it’s good or bad. The point is that it’s everywhere. And without knowing how to properly implement and execute international display and online video strategies, you’re missing out on opportunities to create rich content that will increase your consumers’ engagement on all your channels.
Of course, it’s not easy… because why would it be? To deal with the diversity of international technical constraints, workflows that have been used successfully in the past to adapt efficiently to TVC, Print Campaigns and Media Online Banners must be synthesised in order to adjust smoothly to this trend. We are seeing many print techniques being leveraged to improve the quality of display and video campaigns, leading us to think that it’s important to master print, display and video expertise in order to produce successful international campaigns.
Heavy Investments in International Video Production
& Online Display
Here are a few key figures that illustrate the significant investment brands put into mobile digital advertising:
- £174 billion in digital advertising spending worldwide in 2017.
- £292 billion expected in 2020.
- £69 billion in digital advertising revenue for Google in 2017.
- Share of mobile advertising expected to increase to 75% by 2020.
And a few figures about videos:
- Four times as many customers would prefer watching a video over reading about the product.
- Almost 50% of internet users search for videos related to a product before visiting a store.
- 4 out of 5 consumers believe that demo videos are helpful.
- Almost 5 billion videos are watched on YouTube. Every. Single. Day.
- The average mobile viewing session lasts more than 40 minutes.
We see it here at Datawords every day! From L’Oréal, to J&J, Montblanc etc. the race is on for rich content display and videos.
For these global brands, the key is not only to productively scale online display and video advertising, but to do it in a way that caters to local audiences so as to increase consumer engagement. That is what e-Multicultural technologies at Datawords are all about. And yet, we’ll see that mastering digital and videos is not enough.
Many print techniques are hot trends in 2018
We are noticing many print techniques making a comeback to actually complement what is being done on video and display. At Datawords, we embrace this trend to ensure that our print expertise reinforces our display and video expertise. Here are a few super cool trends we’re excited to share:
- “Masta” fonts are coming back! Aren’t they awesome?
- Colour gradients.
- Asymmetrical or “split” approaches.
- Serif fonts
From a technical and critical point of view, the Design, UX and SEO teams of our last acquisition, the Vanksen Agency, analysed the trends that, we think, are going to make 2018. How will the web evolve in the forthcoming months? How are we going to think, imagine, create Web Design in 2018? How will print techniques offer new possibilities?
Vanksen’s teams precisely asked themselves these questions when writing their latest study “UX & Web design Trends in 2018”. There are eleven of them to discover, but we’ll check them out together in another post.
On the surface it may seem as if display, videos, and print have many differences. And they do! The education needed and the expertise developed by those who produce these assets are quite different. Print is the source and the backbone of the past 500 years, whose invaluable expertise we’ve relied on for digital and videos. And yet, not having expertise in digital and videos is simply not conceivable in 2018. The key is to hold all 3 skills, and we do here at Datawords, and it’s why our clients choose to trust us to roll out their international print, display and video campaigns in more than 100 countries.